Happy Friday everyone! I hope the week was a productive one and you're left feeling accomplished, happy and ready to enjoy the upcoming weekend. It was a great week for me as I got to spend some time with my local letterpress, Gilah Press + Design, to do a press check for a wedding invitation suite I'm designing for a bride in Seattle. You can check out my Instagram feed here to see some behind the scene photos, videos and what the letterpress printing process is all about. I'm so excited to get working on the addressing of the invitations and sealing the envelopes with a custom wax seal I've designed for the bride. It coordinates perfectly with the invitation suite and is the perfect keepsake for her for years to come.
The fonts being showcased this week are Serif fonts, opposite of what I posted last week, which were Sans Serif fonts. Serif fonts all have a line at the end of a stroke on the letterform. I've included the diagram from last week's blog post to help visually explain to anyone who may have missed it.
Serif and Sans Serif fonts are so influential in typography and can have such dramatic impact to your overall design. For example, the Goldoni font is a simple yet elegant titling serif with vertical emphasis. This font was designed by Dennis Ludlow and was inspired by luxury Italian brands. With a classic, ultra clean look that is liberally spaced to highlight contrast between negative space and the thin nature of the characters, Goldoni is best used for a luxury logo, newspaper display, headline, or movie poster. Every font best fits in certain places, be it headings, sub-headings, body text or quotations. When determining what fonts to use, consider what you are trying to emphasize and if printing will be necessary. If so, consider what methods of printing will be used. A font like TT-Moons isn't ideal for digital print given the ultra thin strokes and those strokes tend to "fall out." Essentially, when a stroke falls out in print, you can't see it! That = no bueno! However, TT-Moons would do well with letterpress printing as you can be very detailed in that printing method.
As always, feel free to reach out with questions and I'd love to hear your comments. I'd especially love to see how you've incorporated any of these Serif or Sans Serif fonts into your designs.
Happy Friday and happy fonting, my friends!